Analysis Of International Expansion Samples

International expansion of organizations provides them with opportunities to increase their revenues and profitability. The organizations however need to analyse the external environment where they are planning to expand so that they can decide upon the ways by which they set up their business. The organization that is taken into consideration for expansion is Marina Bay Sands, Singapore. The area where the company is planning to expand its operations is India and the city is Mumbai (Ang, Benischke & Hooi, 2018). Marina Bay is a resort which is located in Marina Bay, Singapore. The resort started its operations in the year 2010 and was named as the most expensive casino in the world. The Marina Bay resort consists of 2561 hotel rooms and many facilities within its premises (Singapore, 2018). The target market of the company will be India. The huge population and developing economy of the country will facilitate the operations of the organization in the country. The service sector of the country acts as the major driver of growth of its economy. Almost 28.6% of the entire population of India is employed in the service sector. The service sector of the country mainly comprises of the hotels and restaurants. India has been named as the most advanced traveller nations related to the usage of digital tools for the purpose of planning, then booking and further experiencing a particular journey (Papadopoulos, Gulanowski & Plante, 2018). The hospitality and tourism sector is considered to be a part of the top 10 sectors which are able to attract foreign investment. The government has also been taking many initiatives related to the promotion of the tourism and hospitality sector of the country. The hospitality and tourism industry of India has huge potential related to growth in the future. These qualities of the hotel industry of India will help in the growth and will further increase the revenues of the Marina Bay Sands resort (Yoder, Visich & Rustambekov, 2016). Marina Bay Sands can however face challenges related to various factors in the country which are as discussed below, Marina Bay Sands will face many challenges in the new area of their operations in Mumbai, India. However, the organization has to device strategies so that they can combat these challenges and set up a successful business in the country. The organization needs to conduct extensive research in the Indian hospitality sector before entering and investing in the market. The organization can take the help of promotions and advertising to promote their services and offerings in the country. The promotions can be done with the help of digital media and the with the help of social media   marketing as well. Marina Bay needs to a build a competitive edge so that they can differentiate themselves in the market. The shopping experience that the organization provides to the guests is a new concept and can help them in creating a different position in the market. Marina Bay will be able to create a different market for their offerings by introducing this new concept in the market. A wholly owned subsidiary mainly refers to the type of company which is totally owned by another company. The organization which owns the other company is known as the parent company or the holding company. The stocks of the subsidiary company are totally owned by the parent company. The market entry strategy that can be undertaken by the organization is a wholly-owned subsidiary. The wholly owned subsidiaries will be able to take control of the entire supply chain and will be able to control them totally (Santos, Brochado & Esperanà §a, 2016). The suppliers of the organization are under total control of the owners in this case. This means that an entirely different organization will be opened in India which will be a part of the Marina Bay Resorts Group. The organization needs to make a huge investment in this case, however, the growth levels of the Indian market will be suitable for the fast pace growth of the resort. The development of the organization will be facilitated by the increased number of foreign tourists in the city. The investment needs to be made by the organization as the facilities need to be built in such a manner so that it can accommodate the services that are provided by the resort in Singapore. The brand value of the organization will also help them attracting guests and setting up the business in a profitable manner (Andreu, Claver & Quer, 2017). Andreu, R., Claver, E., & Quer, D. (2017). 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Santos, M., Brochado, A., & Esperanà §a, J. (2016). Foreign direct investment patterns of global hotel chains.  Journal of Business Research,  69(11), 5235-5240. Singapore, 5. (2018).  Singapore Luxury Hotel.  Marinabaysands.com. Retrieved 16 March2018,fromhttps://www.marinabaysands.com/hotel.html#osSwY5SPJvKoE5Yx.97 Yoder, S., Visich, J. K., & Rustambekov, E. (2016). Lessons learned from international expansion failures and successes.  Business Horizons,  59(2), 233-243.